I'm originally from Sonora, in northern Mexico. When I moved to Mexico City for university, my accent gave me away instantly, so people started calling me Sonora. It shortened over the years: Sonorita, Sonorin, now just Soni. Even my husband doesn't call me Ana anymore.

I'm a Product Designer based in Mexico City, working at the intersection of user experience and business logic. My favorite problems aren't "how should this screen look." They're "what's actually true about this system, and how do we make that legible to the people who have to use it, build it, and make decisions from it.” I like owning those problems end-to-end, from the first messy conversation with Ops to the spec engineering builds from.

My path here wasn't the usual one. I trained as an Industrial Designer, then spent eight years designing content, social, and digital work for real brands (like Nickelodeon and Nick Jr.) under real client deadlines, all while cofounding a couple of ceramics businesses on the side, which taught me more about running a business, leading a small team, and actually sticking to a roadmap than any classroom ever did. That mix left me with an instinct product design courses don't always teach: how to make a good decision when the requirements are incomplete, three stakeholders each define "done" differently, and there's no perfect answer, only the least-bad one available right now.

At GroWrk, a device lifecycle management platform, I work across pricing, order operations, and internal tooling, usually translating chaotic, cross-team ambiguity into specs that engineering can build from and leadership can trust. That approach has helped launch new business models at GroWrk and surface pricing gaps that spreadsheets alone were never going to catch.